You will hear us reference your BSR (Best Sellers Rank) quite a bit in our videos, and for good reason. Amazon keeps it incredibly simple when it comes to choosing what products to rank higher or lower in their search rankings. When you are dealing with Google, you have got to worry about SEO, Backlinks, Unique Content, etc... With Amazon the more units you sell, the better you will rank within Amazons organic rankings.
While there are a few other factors for moving up in Amazons search engine listings, such as the conversion rate for your product listing page, tracking competitors BSR's is a vital part to choosing a home run niche. Choose a product that has too high of a BSR, and even if you become #1 in that category; it may only result in a single sale or two a day. Go after a group of products where the BSR's are all incredibly low and you may never be able to break into the top 15 or 20 in that specific product category.
Here at FBA Empire, we help our members use not only a products BSR, but FIVE other golden guidelines to help you snag the perfect niche from the very beginning!!!